Blog & Resources

How Your New Business Can Build Legitimacy

It’s a challenge for any new business to get off the ground! Find out how you can build legitimacy with the helpful tips in this article.

Tom Dempster July 14, 2021

Introducing The 10000 Minutes Project

The 10,000 Minutes Project is True Boost Digital’s initiative to help non-profit and community organizations around the globe.

Tom Dempster February 15, 2021

Stealing Content Is A Very Stupid Idea

When you’ve spent hours crafting the perfect piece of content, you don’t want someone else to take the credit for your hard work. This article outlines the steps you can take if your online content is stolen.

Tom Dempster January 28, 2021

What Does Your 2021 Marketing Plan Look Like

Your annual marketing plan is a key tool in your business planning for the upcoming year. Get some inspiration for potential targets to include in your plan!

Tom Dempster December 3, 2020

Why Good Outreach Matters (And How To Do It)

Email outreach is a proven strategy for attracting links – but success can be hard to come by. Find out the common mistakes to avoid and the best practices to implement in this guide.

Tom Dempster November 23, 2020

Our Mission

We strive to help small and medium-size businesses achieve their goals through a combination of digital strategy, brand optimization and high-quality content.

Our recent posts...

Roll Up, Roll Up: Why You Must Avoid The Marketing Circus Of Gurus, Magicians And Charlatans

June 14, 2022

Social Media Trolls: How Should Your Business Deal With Them?

January 17, 2022

Seven New Year’s Resolution Ideas For Your Business

January 2, 2022

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How long would you wait for a website to load? ⌛

How long would you wait for a website to load? ⌛

It seems that many of us are pretty impatient nowadays (we know, what a surprise...).

Google suggests that the bounce probability (i.e. a visitor leaving your site) increases by 32% as page load time goes from 1 second to 3 seconds.

With the introduction of Core Web Vitals, it has never been more important to have a fast, user-friendly website.

#sitespeed #userexperience #websitedesigntips #technicalseo #corewebvitals #digitalmarketingtips

For many, #socialmediaadvertising seems like a qui

For many, #socialmediaadvertising seems like a quick, convenient and successful way to generate revenue. 💵

However, while Ads definitely have a place in your overall digital strategy, there are problems that less experienced folks suffer when running campaigns on social media platforms.

These oversights can eat into your budget, lower your ROI, and discourage you from running future campaigns.

#socialmediaads #socialmediastrategy #ncbusiness #socialmediaforbusiness #instagramadstips #smallbusinessadvice

@br_bikesandrepairs is one of the leading provider

@br_bikesandrepairs is one of the leading providers of bicycle sales and repairs in Champaign, IL.

Swipe to learn more about BR Bikes and Repairs, and find out how we helped them to enhance their local reputation. 🚲

#marketingsuccess #growyourbusinessonline #localseo #googlereviewsmatter #reviewmanagement #digitalmarketingstrategy

Can you sell a product to six billion people? 🤷

Can you sell a product to six billion people? 🤷

You can definitely try - but not even the biggest brands in the world try to market themselves to every single person on the planet.

Defining your target audience - and understanding the people most likely to be interested in your product/service - is absolutely essential.

#marketingadvice #businesstips #targetaudience #digitalmarketingstrategy #growyourbusiness

Believe it or not, there are so many undiscovered

Believe it or not, there are so many undiscovered opportunities lurking in the depths of your company blog.

Reviving an older blog post with a fresh perspective, updated statistics, optimized copy and another round of social sharing can open up a world of new opportunities for website growth.

#blogcontent #websitetips #blogtips #seotips #ncbusiness

A 🔑 part of an effective local SEO strategy - a

A detailed #competitoranalysis forms a key part of

A detailed #competitoranalysis forms a key part of our initial SEO audit work. 🔎

Out of the initial reports we provide to new clients, our competitor analysis is often the most intriguing for them.

It gives them an honest, unbiased and data-driven assessment of their search performance against their competition. 📊

The conclusions from our competitor analysis inform the overall #SEO and digital marketing strategy.

Take a look at these five reasons why a competitor analysis is vital for overall SEO success! ✋

#digitalmarketingstrategy #ncbusiness #businessgrowth #growyourbusinessonline #digitalmarketingtipsandtricks

We’ve built a lot of great relationships in Stat

We’ve built a lot of great relationships in Statesville over the past three years.

Even though we work with clients across the 🇺🇸 (and even further afield, like 🇨🇦 and 🇬🇧), this place has given us so much in the past three years.

We spend a lot of time here during working hours, so it was a great change of pace to make an evening visit earlier this week! 🌙

#thankyoustatesville
#statesville #statesvillenc #iredellcounty #northcarolina #darkmode #nccities

We are deeply saddened by the sickening scenes fro

We are deeply saddened by the sickening scenes from Ukraine. From thousands of miles away here in our corner of North Carolina, it’s almost unfathomable that war still has a place in our world today – not just in Ukraine, but in Yemen, Gaza, Syria, Ethiopia, and other parts of the globe.

In addition to the needless loss of life, the traumas of war often remain with those affected for the rest of their lives. It is vital that we not only mitigate the immediate humanitarian crises with aid, but that we also address the long-lasting and complex consequences of the lives ruined by armed conflict.

At True Boost Digital, we are doing our small part by supporting two programs we strongly believe in:

1️⃣ Voices of Children Foundation – This Ukrainian non-profit was established in the aftermath of the Russian annexation of Crimea in 2014. They provide support to Ukrainian children through art therapy and trained psychologists.

2️⃣ International Committee of the Red Cross (ICRC) – The ICRC works around the world to help people affected by conflict. They provide food, water and medical support to people in war zones, in addition to offering financial, educational and legal assistance to those who are most vulnerable.

Follow their missions on Instagram:

@voices_of_children
@icrc

There are so many incredible charities carrying out valuable work in Ukraine and other places around the world which are affected by war. We encourage you to research and support non-profits which share the same values as you, and which will help to make a difference to those in need.

#SayNoToWar #WeStandWithUkraine

With #internationalwomensday2022 approaching (or p

With #internationalwomensday2022 approaching (or perhaps already here by the time you're reading this), we recognize that we are so fortunate at True Boost to work with some incredibly talented women.

As the quote in the image from Meg Whitman (former president and CEO at HP) illustrates, there’s really no substitute for passion when it comes to driving success in business. And we truly love working with these amazing women who are pursuing their ambitions and making a real difference in the world. 🌎

@t_dobbs, Co-Owner @br_bikesandrepairs

@shanamichellee, Manager @tacticalpolicek9

@sissel_svenkerud, Owner @crossfitfortdobbs

@k9_circus, Owner @highlandcanine @highlandcanineconnect

@dogmoreacademy

@debralivingood, Director of Programs @hk9servicedogs

@mcintosh1878, Owner @k9knose_it

@tammykennedyrealtor

@highcaliberk9s

Everyone’s favorite game returns…#shortanswerl

Everyone’s favorite game returns…#shortanswerlonganswer

#shortanswer: Promote your podcast – properly.

#longanswer: You’ve invested hours in your podcast, producing episode after episode. You’re proud of the results. But how can you promote it to make sure people actually listen to it?

Well, there are a few things you can do.

1️⃣ Make sure that your podcast is available on all major podcast directories (Apple, Google, Spotify, iHeartRadio, etc.), and just as importantly, make sure it is in the right category.

2️⃣ Write compelling titles and descriptions which encourage potential listeners to give your podcast a try.

3️⃣ Encourage existing subscribers to leave reviews of your podcast.

4️⃣ Ask featured guests to promote their appearance on your podcast on their website and social channels.

5️⃣ Appear as a guest on other podcasts, providing valuable information which will encourage listeners to subscribe to your offering.

As with other aspects of digital marketing, there is no magic bullet when it comes to podcast promotion – each of these ideas should work together, forming a strategy which will help to grow your podcast’s audience.

#growyourpodcast #podcasttips #podcastproducer #podcastcommunity

North Carolina weather, in a nutshell:

- 12pm: “It’s snowing pretty hard out there, can you believe it was 70F yesterday?” 🌨 🧤🧣

- 4pm: “Pretty nice weather out here for a pleasant weekend walk.” ☀️ 👕 🩳

📸 taken in @visitsvlnc (at 4pm)

#ncweatheriscrazy #statesvillenc #iredellcounty

This quote from Tom Fishburne (@marketoonist) shou

#shortanswer: Be protective and proactive. #longa

Thank you to our friends at @br_bikesandrepairs wh

Thank you to our friends at @br_bikesandrepairs who sent us (along with some other great gifts) this set of personalized pencils! ✏️

There is a lot to be learned from reading (and re-

There is a lot to be learned from reading (and re-reading, and then re-reading again) the works of Maya Angelou.

In a world expecting instant gratification and immediate success, it can be tempting to take the safer path. We often suppress our creative instincts because we don’t want to run the risk of failure.

We must accept that when we try new things, we will sometimes fail. We must also realize that we learn so many lessons from our failures - far more than we do from our successes. We can apply those lessons to our future creative endeavors.

Creativity must be nurtured - everywhere. From global problems that have plagued us for centuries, to smaller issues affecting our immediate families, creativity is a problem solver. We all have the power to be creative, and we all have the power to be problem solvers.

A large portion of marketing is about creativity, and it therefore stands to reason that failure is an inevitable byproduct of your marketing activities. The trick is to take any lessons from those failures and apply them in the future.

After all, failure doesn’t mean you should stop trying – it means you should keep creating.

#marketinginspiration #creativityquotes #creativitymatters #creativityforall

#shortanswerlonganswer continues… #shortanswer:

Can you believe it’s February already? Over the

Can you believe it’s February already?

Over the next few days, our clients will receive their latest batch of monthly SEO reports.

During the month, we are in constant dialogue with our clients on important metrics and KPIs. However, our monthly reporting provides a useful snapshot for decision-makers at all levels of their business. This helps them to understand and see the value from their investment in SEO.

Over at our blog, we recently talked about the importance of ensuring your SEO report tells you what you need to know to evaluate the success of your SEO campaign. Click the link in our bio to read more.

#seo #digitalmarketingtips #businessanalytics #growyourbusiness

This quote is often attributed to Brian Chesky, th

This quote is often attributed to Brian Chesky, the co-founder and CEO of @airbnb. Chesky is actually relaying the advice he was given by Airbnb’s first investor, Paul Graham.

We can take this advice and apply it to a lot of different ways. In the business world, we’ve been conditioned to think that growth should be pursued at all costs. That abundant excess is something we should aspire to. More revenue. More customers. More VC money. More everything.

In other words, it becomes less about ‘how’ - and more about ‘how much’.

For us, our most successful relationships are with those who share the same ethos as we do. Patience. Loyalty. Quality. Sustainable growth - not pursuing growth for the sake of it. We love what we do at True Boost – but we love it because we get satisfaction from providing high-quality work for a few, as opposed to mediocrity for the masses. That’s a large part of why we started this company and it continues to guide us to this day.

The moment you lose sight of the loving hundreds in favor of pursuing the ambivalent millions is fraught with danger. It seeps into every aspect of your business – including your marketing messages. We often think about it like this - with every flashing ‘NEW CUSTOMER OFFER!’, there’s an existing customer looking at it who thinks to themselves, ‘why hasn’t my loyalty been rewarded?”

That’s the price of growth for the sake of growth. And that lack of care – that customer churn – can hurt your success in the long run. So treat your existing customers with the same level of attention as your potential ones. Actually, treat them better. Build it into your company. And reciprocate the love your loyal customers have offered you, rather than chasing those who don’t care either way.

#businessadvice #digitalmarketing #customerservice

#shortanswerlonganswer returns for round two… #

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634 Eagle Mills Rd
Hamptonville, NC 27020

info@trueboostdigital.com

+1 (336) 666-4889

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True Boost Digital strives to help small and medium size businesses achieve their goals through a combination of digital strategy, brand optimization and high-quality content.

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