Perhaps your business is just starting out on its journey, or you’re considering a total overhaul and planning to rebrand. Irrespective of the size of your business, thoughtful graphic design is important.
Your logo is your face to the world. It will appear on your website and in print for years to come. It is therefore imperative to take the time to research and refine your ideas, in order to produce artwork which is an honest reflection of your business and resonates positively with your audience.
The images you select need to be carefully chosen, too. These help to communicate the ethos and values of your business. For example, there is a reason you don’t (usually) see cartoon depictions of legal professionals. It doesn’t reflect the image those in the profession wish to project.