SEO – that is to say, good SEO – has numerous benefits for any organization.
If you implement a robust, data-driven SEO strategy which aligns with your overall business goals, your business has a solid foundation from which to do any – or all – of the following things:
- Increase the revenue generated directly from your website
- Establish your brand as a thought-leader in your niche
- Understand – and leapfrog – your competitors
- Learn more about your customers and the information they’re looking for
The vast majority of businesses – of any size, and in any sector – would place some importance on each of those items as a business objective. The beauty of SEO is that it enables you to do all of them.
Consider this – if you’re relying solely on pay-per-click (PPC) ads to drive people to your website, then you’re going to have to keep digging into your pocket day-after-day, week-after-week and month-after-month.
Conversely, successful SEO strategies enable your website and its audience to grow organically. Through a potent mix of stunning content, optimized copy and structural fine-tuning, your business unlocks the potential to increase its online presence – gaining trust and authority along the way.
There are several elements which define successful SEO strategies. These can be defined as ‘on-page’ and ‘off-page’ factors.