Content Marketing & Creation
Your website is a platform for your business to communicate its core values and provide useful information to your visitors. Are you making the most of it?
The quality of the written content on your website helps to project the image of your brand to the world. The words on your website matter, whether it’s the copy on your product pages or the blog posts you’re sharing on social channels.
Data-driven research helps us to ensure that the message you want to convey is aimed at the right people. We’ll help your business discover the questions your target audience is asking – and create stunning written and visual content to answer them.
At True Boost Digital, we want to help your business develop a reputation as a trusted thought-leader in its niche. We create one-of-a-kind content which enhances your brand authority – and converts your visitors into paying customers.
Our Content Creation services include...
Articles and opinion pieces which resonate with your audience
Lift your website with compelling and engaging copy
Stunning flyers, handouts and brochures to promote your business
Successful strategies to expand your reach on social platforms
Make the most of your online real estate
With the proliferation of the Internet, users are becoming increasingly wise to obvious sales tactics and promotional content. Instead, users will look to informational content, which businesses can utilize to promote their brand, provide unique insights, and – subtly – promote their product or service offerings.
The benefit of creating high-quality content is that it works hand-in-hand with the basic pillars of Search Engine Optimization (SEO). Your organization’s SEO efforts are going to be turbocharged if you create engaging content which does any of the following:
- Encourages them to spend time and view other pages on your website
- Includes terms and phrases your target audience is searching for
- Answers a relevant question
- Provides a great user experience
- Is linked to by other websites
How will content marketing help your business?
An effective content strategy has many benefits for your business. It boosts your reputation as a trusted information source in your industry and provides you with shareable assets to post on your social media channels. It also increases the chances of authoritative websites linking back to your content, which is a very important ranking signal for search engine algorithms.
You should spend time thinking about content creation if your business is interested in answering the following questions:
“What can we do to position ourselves as thought leaders in our industry?”
“How can we attract potential customers to our website – without giving the impression we’re trying to sell them something?”
“How can we build and expand our online presence as a trusted and respected source of information?”
“How can we improve our interactions on social channels?”
There is a huge distinction between creating good content and bad content. Google and other search engines are now so sophisticated that they can recognize the difference. It’s pivotal to create something which is authentic, unique and reflects the message you want your brand to communicate.
Our strategy helps you every step of the way. From creating concepts which will resonate with your audience, to delivering content which you – and most importantly, your visitors – will love.
Read our digital marketing resources for small and medium sized businesses.
How will content marketing help your business?
Creating engaging content doesn’t happen by accident. When you publish anything on your website, it should have a clear purpose, a defined audience, and be written in a way truly reflecting your brand’s personality.
Those three elements are key. Remove a single one of them from the equation, and your content is not delivering in the way it should. We’ll work with you to get the most out of it.
Our content strategy includes comprehensive audience research and a clear understanding of the content which will deliver the best results for your business.
Step 1: Review
We’ll discuss the content which already exists on your website and its performance. What were the reasons for producing these content pieces? What is the audience engagement like? Which formats are you using?
We’ll use this as a starting point, considering both how existing content can be maximized, and how new content can be improved to meet the needs of your audience.
Step 2: Research & Strategy
We’ll use every tool at our disposal – including audience research, competitor analysis and industry trends – and combine it with our own creativity to produce a list of content ideas for your website. Our ideas are not limited to simple blog posts – visualizations, graphics and videos may work best in your niche.
We’ll discuss our findings with you and agree upon a content calendar which will deliver maximum benefit for your business.
Step 3: Implementation
Based on our content calendar, we’ll get to work. We’ll produce stunning creative content which will dazzle your visitors and increase social engagement. Everything we produce will have clear aims and objectives which tie in with your overall business strategy.
Ultimately, our content will deliver the information your audience is craving and help convert your visitors into customers.
Step 4: Promote
If a tree falls in the forest and nobody hears it, does it make a sound? Likewise, if you post a blog on your website and nobody reads it, does it benefit your business?
We’ll direct you on the best ways to achieve the most value from our content. From social media promotion to outreach to industry bloggers and publications, we’ll work tirelessly to make sure your content is working for you.
Step 5: Refine & Repeat
You’ll receive regular updates on the performance of your content and we’ll continue to tweak our strategy as the industry landscape evolves.
As our working relationship grows, we’ll build upon existing content to create a conveyor belt of useful information for your audience.