Blog & Resources

how to deal with social media trolls

Social media has opened up new ways for businesses to engage with their customers – but the social media troll can be an unwelcome addition to your posts. Learn how to approach them in this article.

Tom Dempster January 17, 2022

new year's resolution ideas for your business

Goal-setting is a worthwhile exercise all year round, but it comes into particular focus in January. Which resolutions is your business trying to achieve this year?

Tom Dempster January 2, 2022

Is Your SEO Report Actually Useful

In the SEO world, there is no shortage of data available for reporting. But does your SEO report actually give you valuable information?

Tom Dempster November 2, 2021

Which Olympic Sport Is Most Popular In North Carolina

When you’re sitting on the couch at home watching the Olympics, and you start to wonder if you’re the only person watching the archery, it’s possible to end up down a rabbit hole. Consequently, you end up with an article like this.

Tom Dempster July 26, 2021

How Your New Business Can Build Legitimacy

It’s a challenge for any new business to get off the ground! Find out how you can build legitimacy with the helpful tips in this article.

Tom Dempster July 14, 2021

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We strive to help small and medium-size businesses achieve their goals through a combination of digital strategy, brand optimization and high-quality content.

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Social Media Trolls: How Should Your Business Deal With Them?

January 17, 2022

Seven New Year’s Resolution Ideas For Your Business

January 2, 2022

Is Your SEO Report Actually Useful?

November 2, 2021

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We’ve built a lot of great relationships in Stat

We’ve built a lot of great relationships in Statesville over the past three years.

Even though we work with clients across the 🇺🇸 (and even further afield, like 🇨🇦 and 🇬🇧), this place has given us so much in the past three years.

We spend a lot of time here during working hours, so it was a great change of pace to make an evening visit earlier this week! 🌙

#thankyoustatesville
#statesville #statesvillenc #iredellcounty #northcarolina #darkmode #nccities

We are deeply saddened by the sickening scenes fro

We are deeply saddened by the sickening scenes from Ukraine. From thousands of miles away here in our corner of North Carolina, it’s almost unfathomable that war still has a place in our world today – not just in Ukraine, but in Yemen, Gaza, Syria, Ethiopia, and other parts of the globe.

In addition to the needless loss of life, the traumas of war often remain with those affected for the rest of their lives. It is vital that we not only mitigate the immediate humanitarian crises with aid, but that we also address the long-lasting and complex consequences of the lives ruined by armed conflict.

At True Boost Digital, we are doing our small part by supporting two programs we strongly believe in:

1️⃣ Voices of Children Foundation – This Ukrainian non-profit was established in the aftermath of the Russian annexation of Crimea in 2014. They provide support to Ukrainian children through art therapy and trained psychologists.

2️⃣ International Committee of the Red Cross (ICRC) – The ICRC works around the world to help people affected by conflict. They provide food, water and medical support to people in war zones, in addition to offering financial, educational and legal assistance to those who are most vulnerable.

Follow their missions on Instagram:

@voices_of_children
@icrc

There are so many incredible charities carrying out valuable work in Ukraine and other places around the world which are affected by war. We encourage you to research and support non-profits which share the same values as you, and which will help to make a difference to those in need.

#SayNoToWar #WeStandWithUkraine

With #internationalwomensday2022 approaching (or p

With #internationalwomensday2022 approaching (or perhaps already here by the time you're reading this), we recognize that we are so fortunate at True Boost to work with some incredibly talented women.

As the quote in the image from Meg Whitman (former president and CEO at HP) illustrates, there’s really no substitute for passion when it comes to driving success in business. And we truly love working with these amazing women who are pursuing their ambitions and making a real difference in the world. 🌎

@t_dobbs, Co-Owner @br_bikesandrepairs

@shanamichellee, Manager @tacticalpolicek9

@sissel_svenkerud, Owner @crossfitfortdobbs

@k9_circus, Owner @highlandcanine @highlandcanineconnect

@dogmoreacademy

@debralivingood, Director of Programs @hk9servicedogs

@mcintosh1878, Owner @k9knose_it

@tammykennedyrealtor

@highcaliberk9s

Everyone’s favorite game returns…#shortanswerl

Everyone’s favorite game returns…#shortanswerlonganswer

#shortanswer: Promote your podcast – properly.

#longanswer: You’ve invested hours in your podcast, producing episode after episode. You’re proud of the results. But how can you promote it to make sure people actually listen to it?

Well, there are a few things you can do.

1️⃣ Make sure that your podcast is available on all major podcast directories (Apple, Google, Spotify, iHeartRadio, etc.), and just as importantly, make sure it is in the right category.

2️⃣ Write compelling titles and descriptions which encourage potential listeners to give your podcast a try.

3️⃣ Encourage existing subscribers to leave reviews of your podcast.

4️⃣ Ask featured guests to promote their appearance on your podcast on their website and social channels.

5️⃣ Appear as a guest on other podcasts, providing valuable information which will encourage listeners to subscribe to your offering.

As with other aspects of digital marketing, there is no magic bullet when it comes to podcast promotion – each of these ideas should work together, forming a strategy which will help to grow your podcast’s audience.

#growyourpodcast #podcasttips #podcastproducer #podcastcommunity

North Carolina weather, in a nutshell:

- 12pm: “It’s snowing pretty hard out there, can you believe it was 70F yesterday?” 🌨 🧤🧣

- 4pm: “Pretty nice weather out here for a pleasant weekend walk.” ☀️ 👕 🩳

📸 taken in @visitsvlnc (at 4pm)

#ncweatheriscrazy #statesvillenc #iredellcounty

This quote from Tom Fishburne (@marketoonist) shou

#shortanswer: Be protective and proactive. #longa

Thank you to our friends at @br_bikesandrepairs wh

Thank you to our friends at @br_bikesandrepairs who sent us (along with some other great gifts) this set of personalized pencils! ✏️

There is a lot to be learned from reading (and re-

There is a lot to be learned from reading (and re-reading, and then re-reading again) the works of Maya Angelou.

In a world expecting instant gratification and immediate success, it can be tempting to take the safer path. We often suppress our creative instincts because we don’t want to run the risk of failure.

We must accept that when we try new things, we will sometimes fail. We must also realize that we learn so many lessons from our failures - far more than we do from our successes. We can apply those lessons to our future creative endeavors.

Creativity must be nurtured - everywhere. From global problems that have plagued us for centuries, to smaller issues affecting our immediate families, creativity is a problem solver. We all have the power to be creative, and we all have the power to be problem solvers.

A large portion of marketing is about creativity, and it therefore stands to reason that failure is an inevitable byproduct of your marketing activities. The trick is to take any lessons from those failures and apply them in the future.

After all, failure doesn’t mean you should stop trying – it means you should keep creating.

#marketinginspiration #creativityquotes #creativitymatters #creativityforall

#shortanswerlonganswer continues… #shortanswer:

Can you believe it’s February already? Over the

Can you believe it’s February already?

Over the next few days, our clients will receive their latest batch of monthly SEO reports.

During the month, we are in constant dialogue with our clients on important metrics and KPIs. However, our monthly reporting provides a useful snapshot for decision-makers at all levels of their business. This helps them to understand and see the value from their investment in SEO.

Over at our blog, we recently talked about the importance of ensuring your SEO report tells you what you need to know to evaluate the success of your SEO campaign. Click the link in our bio to read more.

#seo #digitalmarketingtips #businessanalytics #growyourbusiness

This quote is often attributed to Brian Chesky, th

This quote is often attributed to Brian Chesky, the co-founder and CEO of @airbnb. Chesky is actually relaying the advice he was given by Airbnb’s first investor, Paul Graham.

We can take this advice and apply it to a lot of different ways. In the business world, we’ve been conditioned to think that growth should be pursued at all costs. That abundant excess is something we should aspire to. More revenue. More customers. More VC money. More everything.

In other words, it becomes less about ‘how’ - and more about ‘how much’.

For us, our most successful relationships are with those who share the same ethos as we do. Patience. Loyalty. Quality. Sustainable growth - not pursuing growth for the sake of it. We love what we do at True Boost – but we love it because we get satisfaction from providing high-quality work for a few, as opposed to mediocrity for the masses. That’s a large part of why we started this company and it continues to guide us to this day.

The moment you lose sight of the loving hundreds in favor of pursuing the ambivalent millions is fraught with danger. It seeps into every aspect of your business – including your marketing messages. We often think about it like this - with every flashing ‘NEW CUSTOMER OFFER!’, there’s an existing customer looking at it who thinks to themselves, ‘why hasn’t my loyalty been rewarded?”

That’s the price of growth for the sake of growth. And that lack of care – that customer churn – can hurt your success in the long run. So treat your existing customers with the same level of attention as your potential ones. Actually, treat them better. Build it into your company. And reciprocate the love your loyal customers have offered you, rather than chasing those who don’t care either way.

#businessadvice #digitalmarketing #customerservice

#shortanswerlonganswer returns for round two… #

“Okay, I’m totally done with this modeling ses

“Okay, I’m totally done with this modeling session now…”

#graphicdesign #groenendael #digitalmarketing #dogart #dogartwork

In every industry, there are pioneers you look up

Time for the first round in our new game, which we

You’re going to be hearing from us a lot this ye

You’re going to be hearing from us a lot this year…

We’ve got a lot of exciting audio projects lined up for the rest of 2022! Between content for our own channels, a marketing series we are producing for one of our clients, and *spoiler if it happens* an exciting new podcast later this year, we felt it was time to up our mic game 🎙

#blueyeti #mic #digitalmarketing

You may have seen this graphic (or something simil

You may have seen this graphic (or something similar) before. It applies to many aspects of our lives - but particularly #marketing.

Especially in its early stages, your business may fail with more of its marketing attempts than it succeeds with. Don’t get discouraged! It is only by trying that we learn - and it is only by learning that we succeed.

#digitalmarketing #marketing101

Four-legged and two-legged members of the True Boo

Four-legged and two-legged members of the True Boost team are out enjoying this Sunday snow! #ncsnow

Yesterday: Wow, 70F, pretty mild for early January

Yesterday: Wow, 70F, pretty mild for early January in NC!

Today: ❄️❄️❄️

#ncsnow

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Hamptonville, NC 27020

info@trueboostdigital.com

+1 (336) 666-4889

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True Boost Digital strives to help small and medium size businesses achieve their goals through a combination of digital strategy, brand optimization and high-quality content.

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