When Google speaks, does your SEO strategy need to change?
Tom Dempster
October 8, 2026
Exploring how the SEO world responds to Google updates, and why patience and evidence should guide your next steps.
INSIGHTS & PERSPECTIVES
The latest views and opinions from True Boost Digital on the ever-changing world of digital marketing.
“Really, it’s good enough” vs. “Enough, it’s really good”: Lessons from our website redesign
Tom Dempster
September 28, 2026
To mark our seventh anniversary, we redesigned and relaunched the True Boost Digital website last week.
Roll up, Roll up: Why you must avoid the marketing circus of gurus, magicians and charlatans
Tom Dempster
June 14, 2022
In this article, we look at how to approach the 743,644 wild, unsubstantiated marketing claims you’ll likely see on social media on a daily basis.
Social media trolls: How should your business deal with them?
Tom Dempster
January 17, 2022
Social media has opened up new ways for businesses to engage with their customers – but the social media troll can be an unwelcome addition to your posts. Learn how to approach them in this article.
Seven New Year’s Resolution ideas for your business
Tom Dempster
January 2, 2022
Goal-setting is a worthwhile exercise all year round, but it comes into particular focus in January. Which resolutions is your business trying to achieve this year?
Is your SEO report actually useful?
Tom Dempster
November 2, 2021
In the SEO world, there is no shortage of data available for reporting. But does your SEO report actually give you valuable information?
How your new business can build legitimacy
Tom Dempster
July 14, 2021
It’s a challenge for any new business to get off the ground! Find out how you can build legitimacy with the helpful tips in this article.
Introducing: The 10,000 Minutes Project
Tom Dempster
February 15, 2021
The 10,000 Minutes Project is True Boost Digital’s initiative to help non-profit and community organizations around the globe.
Stealing content is very stupid (Plus: How to protect your original content)
Tom Dempster
January 28, 2021
When you’ve spent hours crafting the perfect piece of content, you don’t want someone else to take the credit for your hard work. This article outlines the steps you can take if your online content is stolen.
What does your 2021 marketing plan look like?
Tom Dempster
December 3, 2020
Your annual marketing plan is a key tool in your business planning for the upcoming year. Get some inspiration for potential targets to include in your plan!