Introducing: The 10,000 Minutes Project

Tom Dempster

Tom Dempster

At True Boost Digital, it has always been important to us to give back more than we receive. We built our company to simplify digital marketing and deliver true value through transparency, empathy and innovation.

With this in mind, we are very excited to announce the launch of The 10,000 Minutes Project – our program to help non-profit organizations requiring help with digital marketing.

Today is a very exciting day for True Boost Digital. We are proud to launch The 10,000 Minutes Project – a program which will see us donate a minimum of 10,000 minutes of digital marketing work per year to non-profit organizations and community projects around the globe. 

Whether it’s a digital marketing audit, a discussion on website design, an attention-grabbing piece of blog content, a new logo, or anything in between – if it’s in the realm of digital marketing, we’re here to help.

The important role of non-profits

In truth, this is a project we have wanted to do since launching in 2019. Stasia and I have worked with non-profits throughout our careers. The world of digital marketing can be hard to navigate if you’re a for-profit company – so, as with several other aspects of running an organization, it becomes even harder if you’re a non-profit. These organizations are often stretched financially, and rarely have the resources to enlist the help of experts. 

Non-profit organizations play a vital role in our society – not just in the United States, but globally. They provide dedicated assistance to those who need it. The people in these organizations are volunteers with a selfless work ethic, and ensuring they can deliver their message effectively and keep support channels available is incredibly important. 

We recognize that the last twelve months has taken its toll on several sections of society, but it has been particularly difficult for non-profits. The financial impact of the COVID-19 pandemic has stretched household budgets to their limits, and it’s a natural consequence that less money is likely to be available to give to charitable causes. To compound matters, holding fundraising events in the current climate is not straightforward, further reducing a stream of donations.

By helping these non-profits via The 10,000 Minutes Project, we are able to do our part to ensure these organizations can continue to help others.

How can we help your non-profit?

This list is not exhaustive – but here are some examples of how we intend to help organizations through The 10,000 Minutes Project

If it falls in the realm of digital marketing, we want to help.

How does The 10,000 Minutes Project work?

We put a lot of thought into how we should structure this program – and we feel it will work best with as few restrictions as possible.

Essentially, we have 10,000 minutes (as a minimum) to donate annually to non-profits and community organizations. If you apply as part of this program, you are applying for a portion of that time. The time can be spent on anything related to digital marketing – check out our list above.

Non-profits and community organizations can apply – or be nominated – via the form at the bottom of this page. Simply fill out the form, let us know what your organization does, and what you need help with. 

We will aim to respond to your application within five working days. Usually, we will arrange a brief call where we’ll discuss what you need and how we will be able to help.

Now, there are a few caveats with a project like this. The biggest one is that, just because your organization applies through this program, it does not mean we will automatically be able to help straight away, or even at all. We are conscious that demand may outstrip supply, and we want to help as many organizations as possible – but obviously, donating one minute to 10,000 organizations would not be an effective way for us to do that. 

As a general rule, we will try to work on a first-come, first-served basis with applications for this project. There may be occasions when time is limited. Once we receive your application, we will be more precise with estimated timescales. 

In the future, as our business grows, we want this project to grow alongside it – so the scope (and the amount of time we can donate) will increase over time.

Which organizations are eligible?

If you are a non-profit, charity, or community organization, then you are eligible for The 10,000 Minutes Project.

But just so there is no ambiguity – with this project, we are really striving to help organizations that make a significant difference to their local community and would otherwise be unable to afford help with their digital marketing efforts.

How does my organization apply?

Simply fill out the application form below! We will endeavor to contact you within five working days.

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