Trusted digital marketing strategies to boost your bottom line
You can have the greatest product in the world – but without marketing, the chances of consumers purchasing it is slim. Finding ways to reach your target audience and attract new customers is one of the most difficult aspects of running a business.
A comprehensive digital marketing strategy gives you a blueprint for success. It provides you with the competitive advantage over your rivals in Hickory, helping your business to grow.
With the right SEO techniques, your website’s presence in search engine results will increase. You won’t just be ranking for any keywords – you’ll be ranking for the right keywords. Combined with a strong social media game, you’ll unlock the power of digital marketing for your brand.
Whether you’re a small business based exclusively in Hickory, or your business is thriving and you’re looking to expand into other areas of North Carolina and beyond, we can help your business achieve its goals.
Our SEO services for Hickory businesses
We cover every angle to turn your website into a finely-tuned machine. Combining technical expertise and incredible content, our SEO strategies are data-driven and transparent. We proactively monitor algorithm changes to make sure you’re always one step ahead of the competition.
Our digital marketing services include:
Google My Business (GMB)
We’ll actively manage your GMB profile, a vital area for local SEO success
We’ll optimize your content, ensuring it contains the terms and phrases your audience is looking for
We’ll ensure your website is free of technical issues which can hinder search engine visibility
We’ll show you what your competitors are doing, and how you can overtake them
We’ll advise on the best way to utilize social media channels to achieve the best results for your business
We’ll create stunning blog content to lift your brand on social and turbocharge our SEO efforts
Our work is underpinned by transparent reporting, so you’ll always know how we’re performing
We’re here for you!
At True Boost, no question is ever too big or too small. We’re local and we love to help businesses in Hickory grow.
Why does your business need to consider digital marketing?
As the world continues to rely on smartphones and connected devices, your online presence is only going to become more important in the future.
Think about your own ‘search behavior’ for a moment. How many times per day do you look on Google or other search engines for information? Each time you visit a new town or city, where is the first place you turn to for places to eat?
Now, flip this situation on its head, and consider the number of people who live in Hickory who might require the service you’re offering. When they use a search engine to look for a service you provide or a product you sell, wouldn’t you prefer to be at the summit of the search results, where the chances of being contacted are exponentially greater?
A tailored SEO approach is a key component to a successful digital marketing strategy. By optimizing every aspect of your digital output, your business has the chance to shine in both the online and offline world. As more people come into contact with your brand through digital channels, your reach continues to increase.
True Boost Digital is the perfect partner to help your business thrive. We understand every business is unique. We take the time to understand your goals and the environment your business operates in. We’ll formulate a battle plan to help you grow. And then we’ll optimize your web presence and create high-quality content to help you achieve your objectives.
“Is my business too small to worry about SEO? What if I already have a website?”
If you’re a microbusiness, or you’re a startup just setting out on your journey, it can be tempting to think that SEO isn’t something you should be concerned about.
Likewise, we’ve encountered several business owners who built a website (or had a website built for them) years ago. Since their website launched, it has sat in the corner, untouched and never updated.
Every business has to make an investment in some form of marketing or advertising to be able to grow. There are plenty to choose from – print advertising, radio and TV to name a few, or you can invest your money in pay-per-click (PPC) advertisements on Google or Facebook.
These forms of advertising all have their place in different scenarios. To some extent, they offer immediate gratification. The problem with each of them is that they require you to keep feeding the monster. As soon as you stop dipping into your wallet, your presence on these platforms falls to zero.
With SEO, it’s a little bit different. Of course, there is an investment – either a time investment on your part internally as a business owner, or a financial investment to seek the help from an SEO professional or agency. The difference is that SEO is sustainable. The time or money you invest today will continue to pay you back for months and years to come, through organic traffic returning to your site on a regular basis.
So if you’re a startup – or if you have a website which hasn’t been updated in a while – let us help you.