CASE STUDY: CROSSFIT FORT DOBBS
Lifting the presence of Statesville's CrossFit community
Discover how CrossFit Fort Dobbs worked with True Boost Digital over a number of years to develop their website and grow their local presence.
ABOUT CROSSFIT FORT DOBBS
Industry: Health and Fitness
Location: Statesville, NC
Website: https://crossfitfortdobbs.com/
True Boost Digital Partner Since 2019
Company Bio
After originally opening under a different name in 2013, CrossFit Fort Dobbs was purchased and rebranded by current owner Sissel Svenkerud a few years later.
Through hard work, dedication and a strong commitment to bettering the community, CrossFit Fort Dobbs is an invaluable resource for its members in Statesville, NC. Their team works tirelessly to positively enhance the lives of the local community.
THE SITUATION
Evolution - not revolution - was required
Sissel Svenkerud – Owner of CrossFit Fort Dobbs (CFFD) – first approached True Boost Digital in 2019. We had been referred by a client who, coincidentally, happened to be a member at the gym.
Prior to our initial engagement, the CFFD website had been active for some time, but the WordPress theme and configuration used by the original web developer made it difficult for the CFFD team to apply edits to the website.
Our original goal was evolution, not revolution. CFFD didn’t need a brand new website; they just needed a better way to update their current site. We suggested a theme and content migration, along with providing post-migration training sessions for the CFFD team so they could update the site themselves moving forward. In addition, we suggested a few simple design tweaks that would make the website cleaner and easier for website visitors who wished to learn more about the gym.
THE STRATEGY
Building on the initial success
Our original scope of work was completed in early 2020. We migrated the WordPress theme and built out Elementor templates for the CFFD team to keep the website updated, and provided in-person training sessions to make the process seamless. This made it far easier for CFFD to deploy new updates for members and non-members alike.
Our work with CFFD didn’t end there, and we have been delighted to work with them on subsequent projects in recent years:
- At the time of the Covid-19 pandemic, we developed a Members’ Area that provided in-depth information on wellness, fitness and nutrition.
- We completed smaller web development projects based around ideas CFFD had for their site, and then trained their team on how to maintain these new areas of the website.
- In 2024, we developed a new website for CFFD, building on the successful components of the previous iteration of the website and simplifying the user experience.
THE RESULTS
"Tom is absolutely amazing and easy to work with."
Partners with True Boost Digital Since 2019
Our multi-year partnership with CrossFit Fort Dobbs has been immensely rewarding, particularly as they play such an active role in raising the health and wellbeing of our local community.
As opposed to a traditional retainer partnership, we have worked with CFFD on a series of smaller projects as theyhave needed us. A key component of the partnership has been our training at the conclusion of these projects, enabling the CFFD team to keep things moving forward by themselves.
CFFD continues to go from strength-to-strength as a valuable community hub for its members – both online and offline. The gym has over 100 five-star reviews on Google, an ever-growing social media presence, and frequently holds local events to fundraise and build strong community ties.