ABOUT TRUE BOOST DIGITAL
Learn more about our mission, our philosophy, and our vision
Since launching in 2019, we have been passionate about building excellent, sustainable and successful partnerships with ambitious businesses.
OUR MISSION
True Boost Digital exists to provide its partners with a tangible competitive advantage in an ever-changing digital landscape.
We believe in fostering long-term partnerships based on a shared vision to help businesses achieve their online and offline goals.
Our approach to digital marketing is underpinned by expertise, flexibility, transparency, and a determination to always do our best for our partners.
OUR PHILOSOPHY
FOUNDER-LED APPROACH
You’ll work directly with our founder, Tom Dempster. He will always be your point of contact, and is able to call upon a network of experts who are specialists in various areas of digital marketing on an as-needed basis.
START WITH CONSULTING
The relationship begins with a Consulting phase to establish what’s working, what isn’t, and ideas for moving forward. Your dedicated Slack channel keeps all correspondence in one place and enables ideas and knowledge sharing across your team.
FULLY SCOPED PARTNERSHIPS
Agencies usually scope their retainers based on what they think will help; our initial Consulting phase removes the guesswork and allows us to scope a Growth Partnership that accurately reflects your needs.
CONSISTENCY IN APPROACH
Working with True Boost Digital means no surprises. Our founder-led approach means the same set of hands is always on the wheel – meaning no unexpected changes in account managers or abrupt strategy shifts caused by agency reshuffles.
NETWORK OF EXPERTS
Whether it’s SEO, content writing, website design, paid advertising or social media – we bring in specialists for your projects as required. This ensures we have the flexibility to bring in the best person for the job.
LIMITED PARTNER POOL
We limit our partner roster to ensure that we always have the resources at our disposal to deliver quality over quantity – every single time.
A MESSAGE FROM OUR FOUNDER
I’m Tom Dempster, and I’m the Founder of True Boost Digital. Thanks for visiting our website.
In the past fifteen years, I’ve seen several different sides of digital marketing. I started my career by carving out a marketing role for myself in a small business where no true marketing function previously existed. Following that, I worked as a freelance marketer and volunteered with non-profits. I have held senior roles within digital marketing agencies, and I’ve co-owned a business that lives or dies by its online presence. Since 2019, I’ve been an agency owner at True Boost Digital.
The long and winding road that led me to this point opened my eyes to so many things along the way. Digital marketing has leveled the playing field and provided opportunities for startups to find their footing and growing companies to accelerate – yet despite those benefits, there is this neverending sense of unease around the work of digital marketers themselves. Can they be trusted? Do they actually know what they’re doing? In the age of AI, are they even needed?
The breadth of experience – different roles, different setups, different perspectives – led me to the point where I thought there must be a better way to do this. I thought there must be a way to circumvent the numerous pain points (agency churn, tactics over strategy, deliverables for deliverables’ sake, poorly scoped retainers, shiny object syndrome…this list is not exhaustive) and create something better for everyone involved.
I believe the ‘something better’ is our ‘Consulting First’ approach to digital marketing. Consulting First means that we get a true understanding of what your business requires before asking you to commit to a retainer (what we call a Growth Partnership). We spend three months in the Consulting phase. Most importantly, this allows us to build a working relationship with your team by having a series of conversations about your goals, your challenges, and your ambitions. It also means that if you do decide to proceed with a Growth Partnership, the scope of it is accurately catered for – the initial Consulting phase informs us accordingly.
True Boost Digital was formed in 2019. A few of our partners have trusted us since virtually day one or month one of our business, and are still trusting us today. I discovered from speaking to those contacts that a large reason why that trust exists is because they spoke with me on day one; are still speaking with me today; and have spoke with me for all the days in between. There is consistency in strategy and communication because they’ve always been dealing with the same person.
When we reach the Growth Partnership phase, we bring in experts on an as-needed basis for specific tasks. These experts are specialists in their chosen discipline. Even though I was born and raised a Brit, I’ve always liked baseball; to use a baseball analogy, I’d equate it to bringing in a pitcher for one at-bat against a specific hitter where the matchup heavily favors you. Stretching it even further, our bullpen is deep, so we have the flexibility for almost any situation. All of this means we can deploy specialists instead of generalists to achieve the best outcomes for our partners.
It is important to me that I’m at the heart of the relationships with our partners. That will never change, because I care too much about True Boost’s reputation to delegate that particular aspect of it. If you choose to partner with us, I want our partnership to succeed, and so I will be heavily involved as your ongoing point of contact. The accountability begins and ends with me.
Thank you for reading this and for browsing our website. If you’re interested in seeing how we can help your business to achieve its digital marketing goals, click below to get started.